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Selling 300+ Industry-Specific WordPress Templates with Custom Development in the UK and USA

+

Templates Sold

months

Campaign Duration

%

Response Rate

Client Overview

Our client, a WordPress template development company, specializes in creating industry-specific templates with options for custom development. Their goal was to expand their reach in the UK and USA, targeting businesses looking for professional, ready-to-use WordPress templates tailored to their industry needs.

Challenges at the Start

  • 1.Limited Market Penetration:The client struggled to generate consistent leads and attract potential clients to their office
  • 2.Generic Audience Targeting:Previous marketing efforts were not tailored to specific industries, leading to low engagement.
  • 3.Underutilized Digital Channels:The client had not fully leveraged email campaigns or paid advertising to generate leads and conversions.

Channels Utilized

  • Email Campaigns:Targeted industry-specific businesses in the UK and USA
  • Meta Ads (Facebook & Instagram):Ran targeted campaigns to drive awareness and sales.

Our Strategy

  • 1.Building the Ideal Customer Profile (ICP):
    • Industry Focus: Small and medium businesses in industries like healthcare, education, real estate, hospitality, and e-commerce.
    • Geography: Businesses in the UK and USA.
    • Decision Makers: Business owners, marketing managers, and IT heads.
    • Company Size: 1-50 employees, with a focus on businesses looking for affordable yet professional WordPress solutions.
  • 2.List Preparation:
    • Compiled a list of 5,000+ prospects in the UK and USA using industry databases and research.
    • Segmented the list by industry and location for personalized email campaigns.
  • 3.Email Campaigns:
    • Designed personalized email sequences tailored to each industry, showcasing templates with relevant features and benefits.
    • Included links to demo templates, pricing information, and special offers for early buyers.
    • Achieved a 28% open rate and 15% response rate.
  • 4.Meta Ads Campaigns:
    • Ran ads on Facebook and Instagram targeting small business owners in the UK and USA.
    • Created ad creatives showcasing template features, client testimonials, and custom development options.
    • Focused on lead generation and direct sales campaigns, achieving a CPL (Cost Per Lead) of $7.50.
  • 5.Follow-Up and Conversion:
    • Followed up with leads generated through email and ads via personalized emails and calls.
    • Offered free consultations to demonstrate the value of custom development options.
  • 6.Continuous Monitoring and Optimization:
    • Analyzed campaign performance weekly to refine targeting, messaging, and creatives.
    • A/B tested ad creatives and email subject lines for maximum engagement.

Results Achieved

  • 300+ Templates Sold:
      • Sold over 300 industry-specific WordPress templates in just 4 months.
  • High Engagement Rates:
      • Email Campaigns: 28% open rate and 15% response rate.
      Meta Ads: Reached over 100,000 potential customers with a CPL of $7.50.
  • Increased Brand Awareness:
      • Boosted visibility in the UK and USA markets, establishing the client as a go-to provider for WordPress templates.
  • Improved Sales Funnel:
      • Converted a significant portion of leads into paying customers by emphasizing value and customization options.

Key Metrics

  • Templates Sold:

    300+

  • Leads Generated via Ads:

    2,000+

  • Email Campaign Performance:

    28% open rate, 15% response rate

  • CPL (Cost Per Lead):

    $7.50

  • Campaign Duration:

    4 months

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