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Generating 80+ Meetings for White-Label Custom Development Companies During Their Europe Visit

+

Meetings Scheduled

%

Acceptance Rate

+

Connection Requests Sent Monthly:

Client Overview

Our client, a white-label custom development company, specializes in providing tailored software solutions to businesses globally. They aimed to expand their presence in Europe, targeting major countries like Norway, Germany, France, the Netherlands, and Poland. The goal was to set up meetings with decision-makers during their business visit to foster new partnerships and collaborations.

Challenges at the Start

  • 1.Limited Connections in Target Markets:The client had minimal presence and network in the European market, requiring precise targeting.
  • 2.Tight Timeline:With just 4 months to generate appointments before their visit, a focused and efficient approach was essential.
  • 3.Competitive Market:Standing out in the crowded custom development space required highly personalized outreach.

Channels Utilized

  • LinkedIn Outreach: Used 3 LinkedIn accounts for a systematic and targeted campaign.

Our Strategy

  • 1.LinkedIn Profile Optimization:
    • Enhanced the client’s LinkedIn profiles to emphasize their expertise in white-label custom development.
    • Added compelling headlines like "Helping Businesses Scale with Tailored Software Solutions."
    • Included client success stories and service highlights to build credibility.
  • 2.Maximizing Connection Requests:
    • Utilized the full quota of connection requests across 3 LinkedIn accounts, sending over 3,000 requests monthly.
    • Maintained a high level of personalization in connection requests to increase acceptance rates.
  • 3.Targeted Prospecting:
    • Focused on decision-makers like CTOs, CIOs, VP Technology, and Heads of IT in industries such as retail, logistics, healthcare, and finance.
    • Used LinkedIn Sales Navigator to filter prospects by geography, industry, and job titles in Norway, Germany, France, the Netherlands, and Poland.
  • 4.Personalized Messaging:
    • Sent tailored follow-up messages referencing the client’s expertise and offering solutions aligned with the prospect’s business needs.
    • Highlighted the opportunity to meet in person during the client’s Europe visit.
  • 5.Continuous Monitoring and Refinement:
    • Monitored response rates weekly to refine messaging and targeting.
    • Adjusted outreach strategies based on regional preferences and prospect feedback.

Results Achieved

  • 80+ Meetings Scheduled:
      • Secured over 80 qualified meetings with decision-makers in 4 months.
  • High Engagement Rates:
      • Achieved a 42% acceptance rate on connection requests, significantly expanding the client’s European network.
  • Geographical Coverage:
      • Successfully set up meetings across major countries, including Norway, Germany, France, the Netherlands, and Poland.
  • Increased Brand Awareness:
      • Strengthened the client’s brand visibility and positioned them as a trusted partner for custom development in Europe.

Key Metrics

  • LinkedIn Accounts Utilized:

    3

  • Connection Requests Sent Monthly:

    3,000+

  • Acceptance Rate:

    42%

  • Meetings Scheduled:

    80+

  • Target Countries:

    Norway, Germany, France, the Netherlands, Poland

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