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Generating 500+ Leads and Converting Walk-In Visitors for a Visa & Immigration Consulting Company in Ahmedabad

%

Walk-In Conversion Rate

%

Conversion to Walk-Ins

+

Leads Generated

Client Overview

Our client, a visa and immigration consulting company based in Ahmedabad, provides expert guidance for study, work, and permanent residency visas. They wanted to increase walk-in visitors and consultations through a targeted lead generation campaign and efficient follow-up strategies.

Challenges at the Start

  • 1.Low Lead Volume:The client struggled to generate consistent leads and attract potential clients to their office
  • 2.Competitive Market:The visa and immigration consulting space in Ahmedabad is crowded, requiring a focused approach to stand out.
  • 3.Limited Follow-Up Process: The client lacked a streamlined system for converting inquiries into appointments and walk-ins.

Channels Utilized

  • Performance Marketing (Meta Ads): Designed ad campaigns to drive inquiries and leads.
  • Cold Calling Campaigns: Converted leads into walk-in appointments through personalized follow-ups.

Our Strategy

  • 1.Performance Marketing Campaigns:
    • Designed and launched highly targeted Meta Ads (Facebook and Instagram) focusing on visa and immigration services.
    • Created compelling ad creatives and copy highlighting success stories, limited-time offers, and visa opportunities for popular destinations like Canada, the USA, and Australia.
    • Geo-targeted ads to Ahmedabad and surrounding areas to maximize local relevance.
    • Utilized lead forms to capture high-quality inquiries directly from the ads.
  • 2.Cold Calling and Appointment Setting:
    • Contacted all leads within 24 hours of inquiry to maintain engagement.
    • Used personalized scripts to address specific visa needs and offer detailed consultations.
    • Scheduled walk-in appointments at the client’s office, ensuring prospects were well-informed before their visit.
  • 3.Follow-Up Campaigns:
    • Sent reminders via SMS and email to ensure high appointment attendance rates.
    • Followed up with no-show leads to re-schedule consultations.
  • 4.Campaign Monitoring and Optimization:
    • Monitored ad performance daily to refine targeting, creatives, and ad placements.
    • Analyzed cold call conversion rates to improve scripts and the follow-up process.

Results Achieved

  • 500+ Leads Generated:
      • Meta Ads campaigns generated over 500 inquiries in just 2 months.
  • High Conversion to Walk-Ins:
      • Successfully converted a significant portion of leads into walk-in visitors through cold calling and follow-ups.
  • Increased Walk-In Visitors:
      • The office experienced a 40% increase in footfall, with a steady stream of qualified prospects.
  • Improved Conversion Rates:
      • Over 30% of walk-ins signed up for visa consultation services, boosting revenue significantly.

Key Metrics

  • Leads Generated :

    500+ in 2 months

  • Conversion to Walk-Ins:

    40% increase in office footfall

  • Walk-In Conversion Rate:

    30%

  • Ad Engagement:

    High click-through rates with optimized ad creatives and targeting

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