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White-Label Development Partnerships for a Microsoft Partner Company

+

Meetings Scheduled

+

Emails Sent

%

LinkedIn Acceptance Rate

Client Overview

Our client, a Microsoft Partner specializing in white-label development and offshore team solutions, aimed to expand their global footprint by forming partnerships with companies seeking offshore and remote teams. They needed a strategic outreach campaign to target decision-makers and create long-term partnerships.

Challenges at the Start

  • 1.Highly Competitive Market:Competing with other global companies offering similar offshore solutions required a well-differentiated approach.
  • 2.Limited Network:The client lacked connections with decision-makers actively seeking white-label development and offshore team services.
  • 3.Multi-Channel Strategy Gap:There was no structured multi-channel strategy to create demand and secure meetings effectively.

Channels Utilized

  • IAMCP Portal Outreach: Leveraged the International Association of Microsoft Channel Partners (IAMCP) portal to connect with potential partners.
  • Email Campaigns:: Designed email sequences to nurture prospects and secure meetings.
  • LinkedIn Outreach: Used Sales Navigator for targeted connection requests and personalized follow-ups

Our Strategy

  • 1.IAMCP Portal Engagement:
    • Actively engaged with prospects on the IAMCP portal, identifying companies needing offshore and remote teams.
    • Built a network of potential partners by joining forums, responding to queries, and sharing expertise.
  • 2.Email Campaigns:
    • Designed and executed personalized email campaigns highlighting the client’s expertise in white-label development and their ability to deliver cost-effective offshore teams.
    • Shared use cases, success stories, and competitive advantages to demonstrate value.
    • Achieved a 25% response rate through systematic follow-ups.
  • 3.LinkedIn Outreach:
    • Optimized LinkedIn profiles to reflect the client’s white-label development expertise and track record.
    • Sent 1,500+ personalized connection requests monthly to CIOs, CTOs, IT Directors, and decision-makers globally.
    • Achieved a 38% acceptance rate and converted connections into meeting opportunities through tailored messaging.
  • 4.Demand Generation and Qualification:
    • Combined insights from IAMCP portal engagement and outreach campaigns to identify high-priority prospects.
    • Qualified leads through discovery calls, focusing on their offshore team needs and project requirements.
  • 5.Continuous Optimization:
    • Monitored the performance of email and LinkedIn campaigns weekly to refine messaging and targeting.
    • Adjusted outreach strategies based on regional and industry-specific trends.

Results Achieved

  • 65+ Meetings Scheduled:
      • Secured over 65 qualified meetings with global companies needing offshore and remote teams in just 7 months.
  • 40% LinkedIn Acceptance Rate:
      • High Engagement Rates:
      IAMCP Portal: Built a strong network and generated multiple leads through active participation.
      Emails: Achieved a 25% response rate.
      LinkedIn: Maintained a 38% connection acceptance rate.
  • New Partnerships Formed:
      • Converted meetings into several long-term partnerships with companies in the USA, Europe, and APAC regions.

Key Metrics

  • Meetings Scheduled:

    65+

  • Acceptance Rate:

    40%

  • IAMCP Engagement:

    network-of-200-potential-partners

  • Emails Sent:

    2,000+ with a 25% response rate.

  • LinkedIn Connection Requests Sent:

    1,500+ monthly

  • LinkedIn Acceptance Rate:

    38%

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