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Generating 207 In-Person Meetings for an IT Company in KSA Through LinkedIn Outreach

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Meetings Scheduled

%

Acceptance Rate

+

Connection requests

Client Overview

An IT company targeting expansion in the Kingdom of Saudi Arabia (KSA) sought to connect with decision-makers and secure in-person meetings during their business visit. They approached us to implement a high-impact LinkedIn outreach strategy to generate qualified meeting appointments.

Challenges at the Start

  • 1.Limited Network in KSA:The client had a small presence in the KSA market with minimal connections on LinkedIn.
  • 2.Time-Sensitive Campaign:The client required a large number of qualified appointments within a tight 4-month timeline.
  • 3.Highly Competitive Market:Reaching decision-makers in the IT sector in a region with high competition required a precise and effective approach.

Channels Utilized

  • LinkedIn Outreach:We used 5 LinkedIn accounts to execute a targeted and personalized outreach campaign.

Our Strategy

  • 1.Account Setup and Optimization:
    • Optimized 5 LinkedIn profiles to reflect the client’s IT expertise, targeting industries like finance, manufacturing, and logistics in KSA.
    • Added professional banners, engaging headlines, and detailed service descriptions to increase profile credibility.
  • 2.Targeted Prospecting with LinkedIn Sales Navigator:
    • Identified key decision-makers such as CIOs, CTOs, IT Directors, and Procurement Heads in KSA.
    • Created segmented prospect lists based on industries, company size, and job titles.
  • 3.Massive Connection Requests:
    • Sent over 12,000+ personalized connection requests monthly across 5 accounts.
    • Maintained a 43% acceptance rate, significantly expanding the client’s network.
  • 4.Personalized Messaging Campaigns:
    • Designed and sent tailored messages to new connections, highlighting the client’s expertise and proposing meetings during their KSA visit.
    • Followed up systematically to nurture prospects and confirm meeting appointments.
  • 5.Meeting Scheduling and Coordination:
    • Booked meetings through LinkedIn messaging and coordinated schedules with prospects to align with the client’s travel plans.
    • Used calendar integration tools to streamline booking processes.
  • 6.Analytics and Refinement:
    • Monitored response rates, connection growth, and appointment confirmations weekly.
    • Refined messaging and targeting based on feedback and campaign performance.

Results Achieved

  • 300+ Meetings Scheduled:
    • Secured 300+ virtual and in-person meeting appointments with qualified prospects in just 4 months.
  • 40% LinkedIn Acceptance Rate:
    • High Engagement Rates:
      IAMCP Portal: Built a strong network and generated multiple leads through active participation.
      Emails: Achieved a 25% response rate.
      LinkedIn: Maintained a 38% connection acceptance rate.
  • New Partnerships Formed:
    • Converted meetings into several long-term partnerships with companies in the USA, Europe, and APAC regions.

Key Metrics

  • Meetings Scheduled:

    65+
  • Acceptance Rate:

    40%
  • IAMCP Engagement:

    network-of-200-potential-partners
  • Emails Sent:

    2,000+ with a 25% response rate.
  • LinkedIn Connection Requests Sent:

    1,500+ monthly
  • LinkedIn Acceptance Rate:

    38%

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