Our Strategy

• 1.Content Marketing and Distribution:
• Created and distributed 40+ high-quality articles, infographics, and videos on mental wellness topics like stress management, meditation tips, and the benefits of premium features.
• Partnered with wellness influencers to promote the app organically, reaching 500K+ potential users.
• Shared content on platforms like LinkedIn, Instagram, and Reddit to generate buzz and build trust.
• 2.Performance Marketing Campaigns:
• Ran ad campaigns on Google, Facebook, and Instagram targeting users interested in mental wellness, meditation, and self-help apps.
• Focused on cost-effective acquisition strategies, achieving an average Cost Per Install (CPI) of $1.80.
• Optimized campaigns weekly based on engagement metrics, increasing the click-to-install rate by 25%.
• 3.User Retention and Conversion Campaigns:
• Analyzed app usage data to identify users most likely to convert based on engagement patterns.
• Sent personalized in-app notifications and emails highlighting premium features and offering free trials.
• 4.Cold Calling Strategy:
• Identified disengaged free users from the database and conducted a cold calling campaign targeting 5,000+ users.
• Offered exclusive deals and personalized solutions to address their specific needs.
• Trained the sales team to handle objections and highlight the app’s unique value.
• 5.Continuous Monitoring and Refinement:
• Tracked key metrics like app installs, subscription rates, and ad performance weekly.
• Adjusted content and ad targeting based on real-time data to maximize ROI.