Our Strategy

• 1.Target Audience Segmentation:
• Used Meta Ads to focus on recently engaged individuals, those in relationships, and people with upcoming anniversaries or birthdays based on their social media activity.
• Narrowed the audience by location and demographics to align with the client’s service area and preferred customer profile.
• 2.Creative and Engaging Ad Campaigns:
• Designed visually appealing ad creatives featuring beautifully plated dishes, testimonials from happy clients, and event setups.
• 3.Lead Capture and Qualification:
• Used lead generation forms directly on Meta Ads to capture contact details with minimal friction.
• Asked qualifying questions on forms, such as event type, date, guest count, and dietary preferences, to identify high-quality leads.
• 4.Follow-Up and Conversion:
• Contacted leads within 24 hours via personalized emails and calls to confirm their requirements and offer tailored packages.
• Highlighted the benefits of booking early and offered limited-time discounts for first-time customers.
• 5.Campaign Monitoring and Optimization:
• Monitored campaign performance daily to adjust targeting, creatives, and budgets based on response rates.
• A/B tested ad creatives and headlines to maximize engagement and lead generation.