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Driving 700 Leads and Converting 30% into Paid Recurring Customers for a Car Spa & Washing Company

+

Leads Generated

%

Conversion Rate

%

Recurring Plan Adoption

Client Overview

A car spa and washing company based in San Diego approached us to help them grow their customer base and increase recurring business. Their goal was to generate quality leads, convert them into paying customers, and sell recurring service packages

Challenges at the Start

  • 1.Low Lead Volume:The client had minimal online presence and was struggling to attract new leads.
  • 2.Limited Conversion Strategy:They lacked an organized system to nurture and convert leads into loyal, recurring customers.
  • 3.Competitive Market:Operating in a competitive local market required them to stand out with unique offers and effective follow-ups.

Channels Utilized

  • Performance Marketing: Meta Ads (Facebook and Instagram).
  • Cold Calls and Email Outreach: Followed up with leads to convert them into paying customers.

Our Strategy

  • 1.Performance Marketing Campaigns:
    • Designed and launched targeted ads on Meta platforms (Facebook and Instagram).
    • Created visually appealing ad creatives showcasing premium car spa services and attractive offers (e.g., "Get Your First Spa at 50% Off").
    • Geo-targeted ads to reach San Diego residents within a 10-mile radius.
    • Used a mix of lead generation and awareness campaigns to attract quality prospects.
  • 2.Lead Nurturing through Cold Calls and Emails:
    • Contacted all 700 leads within 48 hours of their inquiry through calls and personalized emails.
    • Offered exclusive packages and discounts for first-time customers.
    • Highlighted the benefits of recurring car spa services and premium care packages.
  • 3.Promoting Recurring Packages:
    • Designed tiered service packages (monthly, quarterly, yearly) to encourage repeat business.
    • Emphasized the value of savings and convenience with recurring plans during follow-ups.
  • 4.Customer Relationship Building:
    • Sent regular email updates to leads and customers, including service reminders and special promotions.
    • Leveraged testimonials and before-and-after visuals to build trust and encourage sign-ups.
  • 5.Campaign Monitoring and Optimization:
    • Monitored ad performance weekly, adjusting targeting, creatives, and budgets to maximize ROI.
    • Analyzed lead conversion data to refine cold call scripts and email templates.

Results Achieved

  • 700 Leads Generated:
      • Meta Ads campaigns generated 700 high-quality leads within 5 months.
  • 30% Conversion Rate:
      • Converted 30% of leads into paid customers, resulting in over 210 new paying customers.
  • Recurring Customers:
      • Sold recurring service packages to 60% of paid customers, ensuring long-term revenue streams.
  • Increased Local Presence:
      • Boosted brand awareness in the San Diego area through high-engagement ad campaigns, reaching 50,000+ local residents.
  • Cost-Effective Lead Generation:
      • Achieved a competitive Cost Per Lead (CPL) of $15, staying within the client’s budget.

Key Metrics

  • Leads Generated:

    700

  • Conversion Rate:

    3,000+

  • Recurring Plan Adoption:

    60% of paid customers

  • Total Reach:

    50,000+ local residents

  • Cost Per Lead (CPL):

    $15

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