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Client Overview

Our client, an Odoo Gold Partner, offers white-label development services for Odoo ERP solutions. They wanted to expand their business by partnering with IT consultants, ERP resellers, and Odoo implementation companies. The client approached us to build a scalable outreach strategy using LinkedIn and email campaigns.

Challenges at the Start

  • 1.Limited Network on LinkedIn:The client’s LinkedIn profile lacked a strong network of relevant prospects, such as IT consultants and Odoo resellers.
  • 2.No Email Outreach Strategy:The client had no structured email outreach plan to connect with pote
  • 3.Lack of Awareness:Many prospects were unaware of the client’s white-label services, their capabilities, and the advantages of partnering with them.
  • 4.Resource Constraints:The client didn’t have the internal resources to dedicate time and effort to consistent outreach.

Channels Utilized

  • LinkedIn Sales Navigator:To identify and connect with targeted decision-makers
  • Email Campaigns: To initiate personalized communication and nurture leads.

Our Strategy

  • 1.Profile Optimization on LinkedIn:
    • Optimized the client’s LinkedIn profile to clearly convey their expertise as an Odoo Gold Partner and highlight their white-label services.
    • Added a professional banner, an engaging headline, and detailed descriptions of their services.
  • 2.Targeted Prospecting with LinkedIn Sales Navigator:
    • Identified key decision-makers such as IT consultants, ERP implementation firms, and Odoo resellers.
    • Created segmented prospect lists based on geography, industry focus, and company size.
  • 3.Connection Building on LinkedIn:
    • Sent personalized connection requests to over 800 targeted prospects in the first 3 months.
    • Achieved a 35% acceptance rate, expanding the client’s network significantly.
  • 4.Email Outreach Campaigns:
    • Designed and executed email campaigns with a focus on showcasing the benefits of the client’s white-label services.
    • Shared case studies, service details, and partnership benefits in a concise and engaging manner.
    • Followed up systematically with nurturing emails, achieving a 20% email response rate.
  • 5.Content Sharing and Engagement:
    • Posted industry-relevant content, including tips for Odoo implementation and benefits of white-label partnerships.
    • Engaged with prospects through thoughtful comments and shares on LinkedIn
  • 6.Analytics and Continuous Improvement:
    • Monitored the performance of LinkedIn and email campaigns weekly.
    • Refined messaging based on response rates and prospect feedback.

Results Achieved

  • 30+ B2B Meetings Scheduled:
    • Successfully arranged meetings with IT consultants, ERP resellers, and Odoo implementation companies in just 5 months.
  • 400% Network Growth:
    • Increased LinkedIn connections from 150 to over 750+ highly targeted professionals.
  • High Email Engagement:
    • Achieved a 20% response rate on email campaigns, leading to meaningful conversations and partnerships.
  • Improved Market Awareness:
    • Positioned the client as a trusted white-label partner for Odoo services through consistent engagement and content sharing.

Key Metrics

  • Connection Requests Sent:

    800+
  • Acceptance Rate:

    35%
  • Emails Sent:

    1,000+
  • Email Response Rate:

    20%
  • Meetings Generated:

    30+

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